A Racing Social Media Account with Swag.
Once considered an inferior car manufacturer in professional racing, Toyota’s recent success across all racing events has commanded the attention and accolades they deserve.  Since 2015 Toyota Racing has 2 NASCAR Cup Championships (2015, 2017), 2 Daytona 500 wins (2016, 2019), 1 Xfinity Championship (2016), 3 Truck Series Championships (2015, 2017, 2018) and 3 NHRA Championships (2015, 2016, 2018).
All this success called for a social media strategy that could merge the polished and corporate Toyota brand with the grind and grit that is racing.  With access to the track and drivers, I had a ton of fun transforming Toyota Racing’s social media presence as the racing team who not only ‘walked the walk’ but could now ‘talk the talk’. 
My Roles
> Strategy & Positioning     > Brand Identity     > Motion Graphics     > Social Media Design     > Videography     > Video editing    > Photography

All photos were provided by Toyota Racing

On Track Photos, GIFs, and Motion Graphics
 
Videography and Video Editing
All videography provided by Toyota Racing.  Video edit by Will Houser.
All videography, video edit, and motion graphics by Will Houser.  Last shot by Jeff O'Keefe
All videography by Will Houser and Jeff O'Keefe. Video edit by Will Houser.
All videography, video edit, and motion graphics by Will Houser.  Last shot by Jeff O'Keefe

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